May. 11, 2020
Since the outbreak of this year, people around the world have realized that strong immunity is essential to fight the virus. It also helps consumers to a new level of attention to their own health. In addition to strengthening exercise, more people hope to increase immunity through dietary supplements. The sales of products related to immunity, such as multivitamins, vitamin C, fish oil and protein powder, have greatly increased than before. According to statistics, health food, which had a mediocre performance in 2019, bucked the trend and rose by as much as 11% in this outbreak. It shows the importance that consumers attach to healthy food.
From the domestic market, as of April 2020, the number of health food registrations related to immune regulation in China is more than 6,000, accounting for nearly 1/3 of the number of health food registrations. The raw materials claiming immune function mainly involve Chinese herbal medicines, raw materials that can be used in health foods, and new food raw materials. Among them, Ganoderma lucidum, wolfberry, propolis, astragalus, ginseng, and other Chinese herbal medicines are used most frequently, and protein, amino acids, coenzyme Q10, probiotics, curcumin also show good market prospects.